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Supplements · Functional Beverages · Nutraceuticals

Build.Scale.Exit.

We help supplement and functional beverage brands do the unglamorous work that makes growth and eventual exits possible — from the first brief to the production line.

Start a projectSee our clients
  • Nutrabolt
  • Womaness
  • VitaHustle
  • MOLO
  • Bondi Pure
  • Blox Snacks
  • W.E.L.L.
  • SIP
  • Blend
  • AI Wellness
01What we do

We work with founders launching a first product, emerging brands cleaning up development, and established operators reformulating and extending lines at scale.

  • Product development

    Brief, formula direction, format and cost targets.

  • R&D

    Iteration, sensory direction, and the tradeoffs in between.

  • Quality & compliance

    Specs, documentation, and risk-aware review.

  • Brand & packaging

    Product, pack and positioning telling one story.

  • Growth & capital readiness

    Margins, forecasts, and a plan that survives diligence.

  • Commercialization

    First production run through scale.

02How we work

A clean sequence, start to scale.

Most engagements start at Discover or Define. If you already have a formula in hand, we pick up wherever the work actually is.

  1. 01

    Discover

    Get clear on the idea, the customer and the business goal before decisions get expensive.

  2. 02

    Define

    Lock a workable brief: format, ingredients, cost bands, claims territory, constraints.

  3. 03

    Develop

    Run R&D, iterate, and make the tradeoffs explicit rather than burying them.

  4. 04

    Validate

    Put quality, specs, documentation and packaging under the same light.

  5. 05

    Launch

    Align product, pack and plan so supply and commercial move together.

  6. 06

    Scale

    Optimize, extend the line, and improve process once real data arrives.

03Why people call us back

Most partners will help you make a product. We care as much about what happens around it — quality, documentation, margins, and what it all means for the next SKU or the next round.

  • Technical and commercialization thinking in the same room
  • Earlier attention to quality and risk
  • Support across product, packaging and positioning
  • Structure that reduces chaos and rework
  • A path built around launch and scale, not just concepting
04Selected clients

Work behind brands you already know.

Brands, manufacturers and platforms we have built, reformulated, packaged or scaled.

10Brands & platforms

Make your next move count.

If you have a product idea, a brand in motion, or a line that needs work, tell us where it's stuck.

Start a projecthello@exemplarlab.com

Part of a group spanning product development, manufacturing and investment.